About
The Cancer Awareness Toolkit
The idea for this resource came from a patient representative working with Lancashire and South Cumbria Cancer Network.
They identified a need to support front line staff to promote awareness of cancer and the importance of early detection.
A social marketing firm, Unique Improvements, was commissioned to develop a flexible resource for front line staff. After the success of the pilot resource, NHS Trafford, South Yorks and Bassetlaw PCTs and North West London Cancer Network supported the inclusion of additional cancers and staff groups.
A range of evidence, secondary research and engagement with staff was used to gather insight and inform the toolkit and website.
Data was gathered from the Cancer Awareness Measure, which was carried out across staff groups in 2010.
Overall, several hundred staff were involved in the development and testing.
Contributors
- Lancashire and South Cumbria Cancer Network
- NHS South Yorkshire and Bassetlaw
- NHS Trafford
- North West London Cancer Network
- National Cancer Action Team

The role of the National Cancer Action Team (NCAT) is to support the NHS to develop world class cancer services and to implement the NHS Cancer Reform Strategy. The team works across the cancer patient pathway - from supporting cancer networks in the development of early diagnosis initiatives through to developing better information for cancer patients
Copyright
© Lancashire and South Cumbria Cancer Network. All rights reserved. Not to be reproduced in whole or in part without the permission of the copyright owner. For permission contact Lancashire and South Cumbria Cancer Network (LSCCN) on:
Tel: 01772 647041
Fax: 01772 220291
Hosted by Lancashire Teaching Hospitals
NHS Foundation Trust 2011
Acknowledgments
- Judith Palin
- Lancashire and South Cumbria Cancer Network
- Lancashire Workforce Development Partnership
- National Cancer Action Team
- NHS Trafford
- North West London Cancer Network
- South Yorks and Bassetlaw PCTs
- Unique Improvements
- All staff and managers who have given their views, ideas and support