The Cancer Awareness Toolkit
The idea for this resource came from a patient representative working with a cancer network.
They identified a need to support front line staff to promote awareness of cancer and the importance of early detection.
A social marketing firm, Unique Improvements, was commissioned to develop a flexible resource for front line staff. After the success of the pilot resource, NHS Trafford, South Yorks and Bassetlaw PCTs, North West London Cancer Network and Pancreatic Cancer Action supported the inclusion of additional cancers and staff groups as well as including the important role of volunteers.
A range of evidence, secondary research and engagement with staff was used to gather insight and inform the toolkit and website.
Data was gathered from the Cancer Awareness Measure, which was carried out across staff groups in 2010.
Overall, several hundred staff and community members were involved in the development and testing.